Lawrence promoted to Senior Vice President of The Axis Agency

Carmen LawrenceLOS ANGELES – The Axis Agency has promoted 10-year agency veteran Carmen Lawrence to Senior Vice President.

In announcing her promotion, agency president Armando Azarloza said: “Ten years ago a persistent young woman working in the Boston office of BSMG ‘chased’ me down until one day when I finally decided to meet with her so she would stop calling.   That was fateful decision and one of the best things I’ve ever done.   In this new (but familiar) capacity she will be working even closer with everyone around the agency to coordinate planning, new initiatives and corporate development.”

In addition to her new business responsibilities and account management chores, Lawrence will work with Arzaloza to carry out Axis’ five year plan which calls for The Axis Agency to become a full service multicultural marketing and communications agency.