LaVerdad’s Mike Robinson on marketing

Mike Robinson came to Cincinnati via Procter & Gamble and the legendary Green Berets, the U.S. Army’s Special Forces unit. In 2003, he started LaVerdad Marketing and Media, an agency that focused on marketing to Hispanic audiences. Earlier this year, his firm was one of two Hispanic-owned businesses accepted into the Cincinnati USA Regional Chamber’s Minority Business Accelerator program. He recently spoke with reporter David Holthaus about his plans:

HOW HAS YOUR business changed in recent years?

Originally, it was just the Hispanic market. But P&G and others asked us to focus on the Asian market, the African American market and others. Now we’re focusing on Cincinnati. We just did the Downtown Cincinnati Perceptions survey. They called us to the table to get the multicultural perspective. And the Convention and Visitors Bureau asked us to do the design work for the Elks, Shriners and LULAC conventions.

Toyota North America just tapped us to serve as media relations agency for the Hispanic media in the U.S., and we’re the multicultural agency for State Farm for Hispanic media in this region of the country.

Read the entire article at Cincinnati.com.