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Running for a Cause: Calle Ocho Live Partners with TeamFootworks for National Hispanic Heritage Month Virtual 8K Run

MIAMI, FL – September 30, 2020 – (LATINX NEWSWIRE) – Organizers of Calle Ocho Live, the virtual stand-in for the nation’s largest and most iconic Latin music festival, today announced that the Oct. 4th National Hispanic Heritage Month event is partnering with TeamFootworks for the Calle Ocho Virtual 8K Run. Proceeds from the virtual run …

MIAMI, FL – September 30, 2020 – (LATINX NEWSWIRE) – Organizers of Calle Ocho Live, the virtual stand-in for the nation’s largest and most iconic Latin music festival, today announced that the Oct. 4th National Hispanic Heritage Month event is partnering with TeamFootworks for the Calle Ocho Virtual 8K Run.

Proceeds from the virtual run will benefit the Kiwanis of Little Havana charity that annually serves 10,000 disadvantaged families with revenues from the festival but that this year was canceled because of Covid-19.

Team Footworks produces the prestigious Mercedes Benz 5K Corporate Run, and is one of the most respected race organizers in the United States.

“We’re delighted because Team Footworks is the gold standard in race productions and we couldn’t think of a more natural partner to co-produce this Hispanic Heritage Month-themed race that ultimately benefits families,” said Jorge Fernandez, president of the Kiwanis of Little Havana/Carnaval Miami.

Race Details

Registration for the virtual 8K opened on September 30th, and will continue through October 28th. Entry fees are $35 for a dry fit t-shirt, or $38 for a dry fit t-shirt with an accompanying medal. Once registered, runners will be able to plan their run to take place between October 15th and 31st. Runners can register for the race at, which is being powered by Haku. The virtual race is being executive produced by Angela Sustaita-Ruiz of RetroPop Media.

The virtual 8K run is part of the largest virtual Hispanic Heritage Month music extravaganza this year.

A Hispanic Heritage Month Event Like No Other

The virtual festival already includes a stocked and diverse line-up of music artists starring, in alphabetical order: Alcover; Alejandro Santamaria feat. Kobi Cantillo; Alexandra y Daniel Santacruz; Bobby Pulido; Camilo; Cali y el Dandee; Chesca; Daniela Darcourt; Efren Garcia; Fonseca; Fulanito; Gloria Estefan; ICC; Ivanna; Ivy Queen; Jerry Di; Jesse Uribe; Jon Secada; Kyen? Es?; La Original Banda el Limon; Leslie Shaw; Los Chiches Vallenatos; Los Hermanos Medina; Mariah Angeliq; Milly Quezada; Maria Pino; Mau y Ricky; MJ Songstress; Nanpa Basico; N’Klabe; Pitizion; Rogelio Martinez; Soleil; SonLokos Featuring Leslie Cartaya & Bonco Quiñongo; Tefi Valenzuela; Tito Puentes Jr; Tony Succar.

Among the brands and sponsors officially announced as of today are Heineken, Cafe Bustelo, Knorr, Nickelodeon, CN Bank, the Florida Dairy Farmers, Tito's Vodka, and the Greater Miami Convention and Visitors Bureau.

#CalleOchoLive Twitter Party

On Thursday, October 1st at 8 pm ET, organizers of Calle Ocho Live along with media, celebrity and influencer partners will be hosting a bilingual Twitter Party. The prize-filled on-line event, will provide participants with the latest updates and an opportunity to win unique prizes including a Fender Player Stratocaster ($699), Calle Ocho Box curated by MyCajita ($70), for you runners a $150 Foot Works gift certificate, and an EVERLAST signed & authenticated Oscar de la Hoya Boxing Glove ($180).

To be eligible to win prizes, your must RSVP at, follow #CalleOchoLive on Twitter & tweet a correct answer to one of the prize questions using the #CalleOchoLive hashtag

A Live Stream Packed with Hispanic Media Partnerships

The event has a powerful live stream and broadcast distribution network to accompany the music artists. Saying presente for the broadcast of Calle Ocho Live are VIVA Live TV; Spanish Broadcasting System (SBS); VME; Entravision; HITN: People en Español: Tarima: ORA TV; Impremedia; Maria Marin, LiveXLive, Latido, BronxNet, SBS Mega TV (Miami); SBS Mega TV (Orlando); SBS Mega TV (Puerto Rico); the digital platforms of SBS Radio - ZOL 106.7 FM (digital Miami); SBS Radio - TU 949 - MEGA 97.9 FM (digital NYC); SBS Radio - AMOR 93.1 FM (digital NYC); SBS Radio - La Raza 93.3 FM (digital L.A.); SBS Radio - MEGA 96.3 FM (digital L.A.); La Musica; iHeart Media's WZTU Tu 94.9 FM; Viva Tu Musica; La Opinion (Los Angeles); La Raza (Chicago); Diario La Prensa (NYC); New York Latino International Film Festival; Altísimo Live; Carnaval Miami; El Mundo Boston; Diario Las Americas (Miami), the Dominican Film Festival, Latinx Newswire, Pop Culture Newswire, and Latin Life Denver. More media partnerships are underway.

Co-produced by RetroPop Media and Atlantino, strategic partners of the show include Cerro Group, Dustelli Music, and The 360 Group.

To partner with, support, or sponsor Calle Ocho Live, email,, or visit

Calle Ocho Live is Cause-Focused

In addition to featuring live and pre-recorded performances from top Latin music artists, celebrities, and social media personalities, Calle Ocho Live will also highlight stories from the families served by the Kiwanis of Little Havana Foundation. Even though the online show is free, the event will feature a call to action for viewers to donate $8 or more ahead of or during the festival to the Kiwanis at Supporters and large philanthropists are urged to pledge whatever amount they can.

When/How to View Calle Ocho Live

Calle Ocho Live officially kicks off with a digital and national broadcast show that will feature more than a dozen media companies and their respective digital platforms on, and multiple media partner platforms and their Facebook and YouTube pages.

To register for the virtual edition of Calle Ocho Live, complete the easy registration at the event’s website

The interactive three-hour livestream experience will include music artists, entertainers, comedians, chefs, social media influencers, and other surprise personalities. Collectively, the show’s broadcast will surpass millions of verifiable video views and will generate many more millions in overall media impressions.

The Facts Behind the Cause

The Kiwanis of Little Havana is an affiliate of Kiwanis International, a worldwide non-profit organization of volunteers dedicated to serving children in their communities. Founded in 1975, the Little Havana Chapter is known for using advanced fundraising initiatives, such as Carnaval Miami and its flagship event, Calle Ocho Music Festival.

Through the Kiwanis of Little Havana Foundation, the organization impacts thousands of underserved families annually, with youth development programs including holiday giving, college scholarships, back to school assistance, emergency financial assistance, and more.

Monies raised through Calle Ocho Live will be used by the Kiwanis of Little Havana Foundation to assist diverse families in South Florida with college scholarships, back to school assistance, holiday gifts, emergency financial assistance, and other support during the Covid-19 crisis.

Social Media:
Instagram: @CarnavalMiami
Facebook: Carnaval Miami
Twitter: @Carnaval_Miami