The Blurring Borders of Latinos & Sports
Two things are pretty clear after Super Bowl XLV: the Green Bay Packers were the absolute winners and Latinos are enjoying the Super Bowl more than ever.
This year, Super Bowl XLV boasted 10 million Hispanic viewers, a 21 percent increase over last year’s, making it the most-viewed English-language TV program by Latinos (10 percent of overall audience).
Latinos are heavy sports enthusiasts, with over half of online Hispanics visiting sports websites on a regular basis. Whether an avid soccer fan from Mexico or South America or a baseball aficionado from the Caribbean, they carry their passion for sports with them to the United States and continue to follow their favorite leagues and players from a distance.
Read the entire article by Gustavo Razzetti at Clickz.com.