Latinos Power Growth Of Ultimate Fighting Championship

In a recent interview with USA Today, boxing promoter Bob Arum predicted limited success for the Ultimate Fighting Championship (UFC), the promotion company that hosts most mixed martial arts (MMA) events, due to what he sees as its inability to draw in viewers from growing demographics, including Latinos and African Americans. In some ways, his comment could make sense. After all, the sport boasts among their fighters people like Toni Valtonen, a Finnish fighter with a swastika and “White Power” tattoos across his back. Read More »