Latinos & the Language of Media

Last week, I had the pleasure to participate in the launch event for RPM Miami, the new show that can become a turning point for Hispanic TV.

What’s the turning point you might ask? Is it simply because it’s about cars, speed, danger, and love? Or is it about personal interest? Not necessarily, though I have to disclose I’m happy that our client Valvoline has an active participation.

Basically it’s a turning point because what’s considered to be mun2’s most ambitious original production happens to also be the first truly bilingual scripted drama ever.

And as I discussed in my first column, Latino marketing paradigms are shifting. And the approach to language, both in messaging and media, needs a turning point.

Read the entire article by Gustavo Razzetti at ClickZ.