Latinos Energize Paranormal Activity Franchise at Boxoffice
Paranormal Activity: The Marked Ones debuted in 1,600 theaters on Thursday, Jan. 2nd to a strong $1.2 million dollar first-day late night opening, with box office estimates from Paramount a mid-teen million dollar 3-day weekend.
This new installment of Paranormal Activity, which by some accounts isn’t part of the franchise, rather a deviation to attract more Latino audience with its Latino storyline and Latino cast, is making headlines. Whatever the case may be, it seems The Marked Ones has legs, both at the box office and critically.
Steve Barton of Dread Central puts it all into perspective:
Paranormal Activity: The Marked Ones’ is no spin-off. It’s not a side story that ignores the previous films to go in its own direction. Not at all. This is 110% canon. It fits with the series perfectly and in my opinion could have easily been called ‘Paranormal Activity 5′ and no one would have complained. Hell, this should have been the ‘Paranormal Activity 4′ that we never got. If you’re thinking you should skip this one and just wait for ’5,’ think again as ‘Paranormal Activity: The Marked Ones’ reaches an elevated height within the franchise by breaking some new ground… and then burying you alive and screaming in it.”
Latin Heat’s review by Dyana Ortelli called it first on December 30th:
They’re just normal, decent, All-American high-school boys who happen to be Latino – and they’re good looking, and charming and charismatic and funny! In fact, one of them, Jorge Diaz, is just plain adorable…On a scale of One to Cinco OH EM GEE’s, I give Paranormal Activity: the Marked Ones ”cinco”, 5 OH EM GEE’s! In fact, I liked it so much, I’m throwing in A BARRIO PASS as well!”
Mark Olsen of the LA Times said:
The new film shifts from the suburban anxieties of the white middle class to a group of Latino teenagers in an apartment complex. The change is sharp, giving the new film some much-needed freshness…”
The Wrap‘s Alonso Duralde chimed in with:
…where he really excels in the cast and their performances; their exchanges feel spontaneous and unforced, vital for a found-footage movie, and Landon (with the help of casting director Carla Hool) has assembled a charismatic and empathetic group of actors. (Particularly the scene-stealing Jorge Diaz, who all but walks away with the movie.)”
Read more at LatinHeat