Honey Bunches of Oats and Latin GRAMMYS to donate meals for each Tweet with #LatinosConDedicacion
Honey Bunches of Oats® deepens its reach and commitment to the Hispanic community with the launch of #LatinosConDedicacion, a program that invites celebrities and fans at the 16th Annual Latin GRAMMY® Gift Lounge to share what inspires their spirit of commitment and dedication in everything they do.
For every person that shares the hashtag #LatinosConDedicacion from November 16, 2015 to January 3, 2016, Honey Bunches of Oats® will donate 11 meals ($1) to Feeding America®’s network with a goal of donating 110,000 meals. $1=11 meals secured by Feeding America on behalf of member food banks. More than one in six Latinos in the U.S. are served by the Feeding America network each year, totaling nine million Latino adults, seniors, and children1.
“The Latin GRAMMYS are the perfect stage to premiere a program anchored on the passion that characterizes Hispanics,” said Mili Laddha, Senior Brand Manager, Post Honey Bunches of Oats. “Honey Bunches of Oats is a loved brand by the Hispanic community. We want to demonstrate our dedication back to the community by turning every hashtag into support for families that need it this holiday season.”
Backstage at the gift lounge, Honey Bunches of Oats will display an interactive station showcasing a live feed of people pledging. In addition, celebrities will be surprised with a custom gift that includes a breakfast in a box and a limited edition Golden Spoon Award engraved with
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#LatinosConDedicacion. The golden spoon recognizes their talent and commitment to the community and serves as a symbol for the meals the brand will donate.