LATINOS CELEBRATE “VANIDAD” OVER “MACHISMO”

New Univision Study Shows Latinos’ Personal Care Rituals go Beyond the Basics; Look for Culturally Relevant Ads

Hispanic men not only associate the use of grooming products with personal confidence and attractiveness, but also believe that looking good is a way to get ahead in life and at work, according to a new study commissioned and released by Univision. The findings of the study – Why Latinos Look So Good – were revealed today as part of a panel discussion in New York, with Univision’s Giselle Blondet (“Nuestra Belleza Latina”); renowned actor Cristián de la Fuente (“Private Practice”); Ruth Gaviria, Univision’s SVP of Corporate Marketing; David Salazar, Multicultural Manager for Target Guest Insights, Target; Samy, Celebrity Stylist; and Daniel Villarroel, AVP for Experiential & Diversity Marketing, Maybelline NY/Garnier. Read More »