Magazine Launches in Philly for Latino Tech Geeks

If you’re as likely to celebrate Geek Pride Day as Cinco de Mayo, a new Philadelphia magazine says it speaks your language.

Say hola to Tek Lado, a magazine that praises all things nerdy — in English, Spanish and hybrid Spanglish.

The free 32-page technology and pop culture magazine has a print run of 20,000, with bilingual articles and a Spanglish column. Its name translates to “tech side” or as a play on the Spanish word for keyboard (teclado).

Mel Gomez, director of niche publishing for Bartash Media Group, self-described geek and Tek Lado publisher, said it fills a void in the marketplace of publications for tech-savvy Latinos.

Read the entire article at BusinessWeek.