Latino spending power reflected in travel market
BY ROXANA LISSA
PRINCIPAL, RL PUBLIC RELATIONS
Whether it’s a trip to my homeland Buenos Aires for the holidays or a quick getaway to Catalina Island on a weekend, there’s one thing that’s certain: Latinos are not staying indoors.
They are adventurous and they love to travel and visit new places. It makes me wonder: Has the sluggish economy really had an impact on Latinos and travel?
During recent outings with family, I was one to scan my surroundings. The young couple holding hands in Aruba? Latinos. The family of four laughing up a storm while sharing a slice of pizza at Legoland in San Diego? Latinos. To read the full story from PR Week, click here.