Winning the Mayorship of Latino Marketing
Based on the number of frequent visitors to ClickZ.com, I’m assuming this is not your first time checking in at this column. And if that’s the case, I hope you are on your way to earning the mayorship of “Marketing to Latinos.”
I’m not kidding; as social media tools are becoming more and more ubiquitous, I wonder why Foursquare doesn’t allow people to check in at websites yet. In the meantime, I want to discuss the link between Latinos and the growing role of geo-location-based services.
Marketing the Digital You
In a world in which consumers have become broadcasters of their own lives, it’s no surprise that sharing the places they visit has become so popular. Foursquare has already over 10 million users and more than a billion check-ins and continues to evolve.
We live in a world of sharing but also of social bragging. Earning a new badge is not simply about getting a reward (i.e., free breadsticks at Pizza Hut), but also an emotional recognition. Consumers are in a constant battle to impress from within and social badges help.
And Latinos are not shy; taking advantage of all the benefits that Foursquare, Gowalla, and Facebook Places have to offer. Hispanics are 80 percent more likely than the total population to use a check-in service, according to comScore. And it seems that their passion for geo-location is not limited to one tool: 61.5 percent of Latino Foursquare users also use Facebook Places.
Read the entire article at Clickz.