Facebook: A Latino Love Affair
Latinos are helping define the new face of social media, either as influencers, content creators, or consultants. This is more evident from a user standpoint; social media penetration is growing faster than with the general population.
Though Latino presence has grown across all social media tools, Facebook growth is even more amazing. According to comScore, from April 2010 to April 2011, Latino Facebook users grew 167 percent (versus 21 percent for non-Hispanics). This triple-digit growth overshadows the overall Latino online market growth (24.8 percent) or Hispanics on LinkedIn and Twitter growth (53 percent and 22 percent respectively).
Latinos are catching up with the general market: Facebook has a 70 percent penetration among Latinos online versus 72 percent for the general population.
Read the entire article at ClickZ.