Only About One-Half of Latin American Companies Have a Presence on Social Networks, Study Finds
Burson-Marsteller’s “2010 Latin America Social Media Study” revealed that only 49% of Latin American companies are using at least one of the most popular social media platforms (Twitter, Facebook, YouTube or corporate blogs), compared with 79% of companies globally. The highest proportions of Latin American companies leveraging at least one social media channel are in Mexico (80%) and Venezuela (75%) and lowest proportions are in Puerto Rico (5%) and Argentina (25%). Read More »
