LAGRANT COMMUNICATIONS expands Hispanic Practice to Dallas/Ft. Worth area
DALLAS, TX – LAGRANT COMMUNICATIONS is expanding its Hispanic Practice to the Dallas/Ft. Worth with the recent relocation to Texas of its Hispanic Practice Managing Director Juana Véliz..
Véliz provides strategic direction for clients such as Harley-Davidson Motor Company, H&R Block and the Robert Wood Johnson Foundation among others. This move will allow the Hispanic Practice to better serve the needs of current and future clients who aim to reach the U.S. Hispanic market in a strategic manner.
“We are very excited to expand our Hispanic Practice into the Dallas office,” stated president/CEO of LAGRANT COMMUNICATIONS, Mr. Kim L. Hunter. “As our Dallas office just celebrated its two-year anniversary, this strategic move will open new opportunities for the firm as well as its current clients.”
As a native of Dallas, Véliz looks forward to be returning to her hometown. Prior to joining LAGRANT COMMUNICATIONS, Véliz served as the cultural director of SOMOS Beauty, a direct selling company, where she developed and executed culturally relevant strategies to create a client-base and build community relations. She also worked as a consultant for Iconoculture, Inc., a consumer research and advisory services firm, where she conducted Hispanic consumer insight research. Her extensive background in Hispanic-focused research, particularly as it relates to various lifestyles, demographics and acculturation levels, has been key in developing and implementing strategic plans for the firm’s clients. Véliz has also been featured in several publications such as Diversity Inc. Magazine and the renowned Lonely Planet Encounter series.
“As an agency that services clients on a national level, our grassroots outreach is also important and Dallas is a dynamic market,” noted Véliz. “Broadening our presence into a top Latino market will allow us to continue to deliver comprehensive solutions for our clients.”
The Dallas office currently houses LAGRANT COMMUNICATIONS’ Travel & Tourism Practice that provides services for American Airlines and the Bahamas Ministry of Tourism and Aviation.