La Raza Newspaper and Order Express Establish Partnership
La Raza Newspaper and Order Express Inc announced today their strategic partnership in which Order Express will provide classified advertising services in 30 of their locations in the Chicagoland area.
With this partnership, Order Express and La Raza will provide an additional service with the objective of promoting commerce among the Hispanic community, thus generating more business opportunities. This new business initiative allows La Raza customers to place their classified advertising in print and online conveniently at any of the 30 Order Express locations in the Chicagoland area.
The latest Scarborough Research report confirms that La Raza has shown tremendous readership growth year over year, totaling over 218,000 weekly readers in the Chicagoland area. “We are thrilled by the opportunity to offer our clients a service that will promote business growth. We are proud to partner with La Raza, a company whose sole mission for over 44 years has been to inform and educate our community. Independent research shows that La Raza Newspaper and laraza.com continue to be the leader in the market with the highest weekly readership among Hispanic Publications in Chicago,” stated Pamela Miranda, Director of Sales for Order Express.
As part of this partnership, La Raza Newspaper will also be able to offer additional classified advertising opportunities in more than 30 screens located in all of the Order Express locations throughout the Chicagoland area, thus diversifying its current advertising portfolio.
“We have been partners with Order Express for numerous years and we are proud to strengthen our partnership with an organization that understands the needs of our community and has been dedicated to providing excellent quality service to our people for 30 years. It is very important for us to align ourselves with a company that our community trusts and that also respects our community the same way we do,” said Jimena Catarivas Corbett, General Manager of La Raza Newspaper.