Kia Optima and Sedona win Hispanic Motor Press Awards®
On the heels of recent honors from Kelley Blue Book® and J.D. Power®, the 2016 Kia Optima and Sedona continue to accumulate awards and accolades with both being named amongst best cars of the year for Hispanic families by the Hispanic Motor Press Awards®. The all-new 2016 Kia Optima topped the Family Sedan category, while the 2016 Sedona was named the best minivan of the year.
“Passionately designed and obsessively crafted, the all-new Optima and our Sedona minivan appeal to families of all backgrounds by delivering world-class styling and quality, cutting-edge technology and tremendous value,” said Orth Hedrick, vice president of product planning, KMA. “The Hispanic market is an incredibly important audience for Kia as well as the entire auto industry, and this recognition from the Hispanic Motor Press Awards validates two of our most recently redesigned vehicles as favorites amongst this group.”
Started in 2010, the Hispanic Motor Press Awards considers over 100 vehicles before selecting three final contenders in different categories. Each vehicle’s features were assessed as they relate to the typical Hispanic family in the United States. The award vetting process includes test drives, mass market availability, and affordability data valuations. Judges also take into account overall design, comfort, safety, performance, functionality and overall value package when making their final selection.