Target taps JeffreyGroup for Hispanic PR account

Target has selected JeffreyGroup to manage the company’s Hispanic PR business following a review.

Dustee Jenkins, VP of PR at Target, said in an emailed statement that JeffreyGroup’s “extensive multicultural experience and its passion for Target truly impressed the Target team throughout the agency search process.” Jenkins could not be immediately reached for additional comment.

Mike Valdes-Fauli, president of JeffreyGroup, said via email that the firm is “honored” to have been selected as Target’s Hispanic PR partner.

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