JCPenney hires Patricia Romero to lead Multicultural Marketing

Former Hyundai Exec Left Carmaker Amid Shrinking Ad Budget for Hispanic Market

NEW YORK, NY— Patricia Romero, former head of multicultural marketing at Hyundai Motor America, will be JCPenney’s  new director of multicultural marketing starting Nov. 16.  Read the full story at http://adage.com/hispanic/article?article_id=140517