Jamie Foxx, Ludacris team with CDC on black targeted effort against HIV
$45 million campaign emphasizes use of social media, Web
Award-winning actors and recording artists Jamie Foxx and Chris “Ludacris” Bridges are joining other celebrities and African-American leaders to promote “i know,” a social media effort launched today by the Centers for Disease Control and Prevention. The “i know” effort will provide new channels for African-American young adults to talk openly and often about HIV, both online and off.
The effort is part of CDC’s Act Against AIDS campaign, a five-year, $45 million national communication campaign which aims to combat complacency about the HIV/AIDS crisis in the United States. To read the full story click here.