It’s Spanglish Lite
Beer companies must think Spanish-speaking people are already drunk when they are watching their advertisements.
That has to be why they’ve decided to mangle this beautiful Romance language and talk down to the 58 million Hispanics who might want a brew or two.
It’s worse than the mauling they give English — “drinkability,” after all, isn’t a word, although Budweiser has made it the slogan of an entire advertising campaign.
Spanish-speaking beer drinkers aren’t so flexible, and few seem to find humor in indecipherable word play and just plain bad translations.