Is Univision Record Setting Milestone a Step Forward for the Hispanic PR Industry?
BY ANDY CHECO
Account Manager, The Vidal Partnership
With Nielsen Co. reporting that Univision surpassed all the major English-language networks in ratings for viewers between 18 and 49 years old for the week ending on September 5, it may be easy to conclude that this a step forward for the market. In the past few years marketers have been scaling back on their Hispanic spend, moving away from original Hispanic PR programs and leveraging anything that can superficially have a Hispanic take.
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