Is multicultural marketing a play ground where GM agencies can Play?

This week the Multicultural Marketing & Diversity Conference was held in Miami, to the disappointment of many in the multicultural industry the great conclusion that members of the ANA got to was “the best marketing idea will carry the day, no matter whether it comes from a multicultural or general-market agency”.

From the podium and in response to often defensive questions from some of the 610 registrants, marketing executives from Coca-Cola to General Mills, State Farm, Best Buy and Unilever were unapologetic in urging agencies to work together with one another rather than against one another in this regard.

Read the entire article from The Marketing Show.