Effective International SEO Strategy Starts At Home

With corporations increasingly focused on markets abroad for new revenue streams, one must ask whether such enterprises have adequately tapped opportunities at home. As businesses embrace the principles of international search engine optimization, they should apply those ideas not only to foreign prospects, but also to non-English speaking audiences in the United States. Specifically, companies should tailor their marketing and brand messages to effectively reach Spanish-speaking consumers via the Web and social media platforms, such as Twitter and Facebook. As they do so, they should keep several issues in mind: Read More »