Target Audience: Hispanics Receptive To Interactive Ads

Digital media producer Terra offered research Monday indicating that Hispanics may be a successful target for interactive TV campaigns. A new study commissioned by the Hispanic-targeted Internet company — which runs lifestyle site Terra.com — shows that almost 40% of Hispanics “enjoy” interactive options provided by online video ads.

The research has that figure at 37%, compared to 25% of non-Hispanics. Terra said Hispanics appreciate the opportunity that online video advertising provides for obtaining additional information about a product, which traditional TV ads don’t offer. Read More »