Interactive One launches GIANTLife.com targeting affluent African Americans; suspends print version of GIANT magazine
Interactive One, the Largest Online Media Company Serving Black Americans, Reaches More than 9 Million Monthly Unique Visitors and Includes BlackPlanet, NewsOne, TheUrbanDaily, HelloBeautiful, Elev8 and GiantLife
NEW YORK, NY – Interactive One, LLC, publisher of BlackPlanet and other major African American web sites, announced it is folding the bi-monthly edition of GIANT magazine and turning it into GIANTLIFE.com, a site targeting the highly underserved audience of affluent African Americans 21-34.
GIANT magazine was acquired by Radio One in 2007 with a vision of creating an upscale lifestyle magazine for the African American community. Over the past 3 years GIANT magazine has become the preeminent source of Celebrity, Style and Culture for the urban consumer 21-34. GIANTLife.com will continue and expand upon the magazine’s original vision by providing a larger audience with superior original content and access to an exclusive lifestyle.
Interactive One was launched by Radio One in 2008 to complement Radio One’s existing portfolio of media companies and to serve the growing online African American community. Since its launch, Interactive One has become the #1 online platform for the African American community.
“Over the past three years, the print version of GIANT magazine has grown in advertiser support and fostered a loyal following among readers both online and off,” said Tom Newman, President of Interactive One. “The economic downturn has had a tremendous impact on print media and we had to make the decision to suspend printing the publication. Additionally we recognize the increase in demand for real time information and see this as an opportunity to leverage our existing robust online platform to better serve GIANT consumers and advertisers through our interactive medium.”
GIANTLife.com launches with an exclusive video series hosted by Interactive One’s Chief Content Officer Smokey D. Fontaine called Cover Stories. The debut episode features 12-time Grammy award winner Alicia Keys; forthcoming episodes will feature 50 Cent, supermodel Sessilee Lopez, LisaRaye and actress Paula Patton. Alicia Keys also will grace the final cover of the print version available on news-stands December 15.
“Suspending the print vehicle marks the end of an era, but I am thrilled with the opportunity to bring more Celebrity, Style and Culture to our audiences through my exclusive video series, and other integrated rich media opportunities,” said Mr. Fontaine. “In the coming months consumers can look forward to more exclusive content from trend-setter and celebrity bloggers and active user participation and dialogue through TheGIANTList.”