India’s number one entertainment channel to launch in the U.S. in 2010

NEW YORK, MUMBAI, INDIA and ENGLEWOOD, CO.- After entertaining millions of households in India, AAPKA COLORS known as COLORS outside of the U.S., one of South Asia’s leading channels and India’s number one General Entertainment Channel in Hindi language, is to be launched in the United States in early 2010. The channel, which is the flagship brand of Viacom18 Media Pvt. Ltd, will be distributed in the US via DISH Network, the leader in international programming.

The channel is known for its path-breaking shows and revolutionary programming style

The channel is known for its path-breaking shows and revolutionary programming style

The channel will soon be available for the entertainment needs of the entire Hindi Speaking diaspora in the U.S. Launched in India in July 2008, it quickly became the leader in this space within 9 months becoming India’s ultimate entertainment destination for the entire family.

About ‘AAPKA COLORS’
AAPKA COLORS’ is the US version of Viacom18 Media
’emotions’ and ‘variety’, it was launched in India on 21st July 2008 and offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. The Channel is dedicated to promoting wholesome entertainment, through programmes like Sabki Jodi Wohi Banata…Bhagyavidhata, Maat Pita Ke Charnon Mein…Swarg, Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Uttaran, Na Aana Is Des Laado, Fear Factor – Khatron Ke Khiladi Level 2, & Chhote Miyan Chapter 2 amongst others. For more information, visit www.aapkacolors.com