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Hispanic PR Blog

11 Apr, 2011 2 Hispanic Organizations News 0 Facebook / Hispanic social media

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Posting Strategies that Encourage Engagement on Facebook
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Companies should consider the day, time and content when writing posts.

Companies that post content on their Facebook pages outside normal business hours see engagement rates that are 20% higher than average, according to new data from Facebook marketing software company Buddy Media.

Buddy Media analyzed the Facebook posts and engagement rates for more than 200 clients over the course of two weeks in January and February 2010. The agency measured engagement by looking at comments and “likes,” and factored in fanbase size.

According to Buddy Media, 60% of posts were published between 10am and 4pm. However, many Facebook users prefer to log on to the site before or after work, and their engagement with company posts is higher during those times. Read More »

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  • Pingback: Posting Strategies that Encourage Engagement on Facebook … | Follow News()

  • Anonymous

    This is an interesting post, and it’s certainly important to think of ways to increase the levels of engagement on Facebook Pages. But we should also think of which types of Engagement result in the greatest amount of Reach for a given piece of content.

    I was involved in the creation of a Facebook Reach Analysis which showed that Comments on pages ‘spread the word’ at a rate 2.5 times greater than ‘Likes’. It might be difficult, but it’s important to factor in all variables when trying to determine the best approach to such a dynamic platform as Facebook. http://www.webliquidgroup.com/research-facebook-reach-analysis.

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