Posting Strategies that Encourage Engagement on Facebook
Companies should consider the day, time and content when writing posts.
Companies that post content on their Facebook pages outside normal business hours see engagement rates that are 20% higher than average, according to new data from Facebook marketing software company Buddy Media.
Buddy Media analyzed the Facebook posts and engagement rates for more than 200 clients over the course of two weeks in January and February 2010. The agency measured engagement by looking at comments and “likes,” and factored in fanbase size.
According to Buddy Media, 60% of posts were published between 10am and 4pm. However, many Facebook users prefer to log on to the site before or after work, and their engagement with company posts is higher during those times. Read More »