impreMedia Rolls Out Comprehensive Multiplatform Coverage of 2014 FIFA World Cup
impreMedia, the Hispanic news and information company in the U.S., announced the roll out of its most ambitious World Cup coverage to date, as well as a robust suite of multiplatform sponsorship opportunities for advertisers looking to connect with highly engaged U.S. Hispanic soccer enthusiasts.
In-depth coverage of the 2014 FIFA World Cup kicked off Friday, December 6 with special coverage of the 2014 FIFA World Cup Draw and the launch of a dedicated World Cup channel on impreMedia’s Quiero+Futbol soccer site. The channel will feature a social hub where fans can follow all of the social chatter, connect to their favorite teams and players, and get live play-by-play commentary and up-to-the-minute statistics throughout the tournament.
In the months leading up to the tournament impreMedia’s coverage across all platforms will offer the latest information starting with pre-tournament news, reports on the participating countries with an emphasis on the Mexican delegation, showcases and posters of the biggest soccer stars, predictions, plus in-depth analysis of the ups and downs of the event. Recognizing that fans want more than news and analysis, impreMedia will spotlight what’s trending and provide behind-the-scenes videos. Fans will also be able to get in on the action with a national sweepstakes for a chance to win a once-in-a-lifetime trip for two to Brazil, as well as daily and weekly prizes.
On the grassroots level, impreMedia is taking the excitement of the World Cup straight into the heart of the Hispanic community with a team of brand ambassadors who will make special appearances at events throughout Los Angeles, New York, Chicago, San Francisco, Houston and Orlando.
“impreMedia’s comprehensive coverage of the 2014 FIFA World Cup will engage fans more than ever,” said Hernando Ruiz-Jímenez, executive vice president. “For advertisers we have developed custom opportunities spanning all platforms that will put their brands front and center on the world’s biggest soccer stage.”
impreMedia is a Hispanic news and information company in the U.S. in online and print. impreMedia’s multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines, including IMPOWER, its Digital Publisher Group. 25.5% of U.S. Hispanic adults use an impreMedia network product. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York.