impreMedia Reports Strong Growth in Readership & Online Audience
Hispanics are Increasingly Online and Engaging in Print and Digital Content
impreMedia, a Hispanic news and information company, reports double-digit growth in readership for its weekly publications, El Mensajero, La Raza and La Prensa. Its portal, impre.com, and its newspaper websites also reported a substantial increase in unique visitors and page views.
According to Scarborough’s 2010 R2 Hispanic custom study, San Francisco’s El Mensajero’s monthly readership increased 11% while Chicago’s La Raza grew an impressive 10% compared to 2010 R1. Orlando’s La Prensa also saw an increase of 10% in its monthly readership. Read More »