impremedia
impreMedia Launches New Site Covering The Mexican Presidential Election

impremediaimpreMedia has launched México acá (impremedia.mexico-aca.com), a unique web portal dedicated to providing original content and non-partisan analysis of politics and culture in Mexico, focusing on coverage of the presidential election on July 1st, 2012.

Content will feature news features, political analysis, opinion/editorials, and original video produced by journalists across the impreMedia network of publications in U.S. cities with a high concentration of Mexicans and Mexican-Americans, including Los Angeles, Chicago, Houston, New York and San Francisco. Special reports will also be filed by impreMedia correspondents in Mexico and Washington DC.

“Our goal is for this new site to become a reference for Mexicans here in the United States,” said Hilda Garcia, VP of Multiplatform News and Information for impreMedia. “We want to help address the problems and challenges and give people the opportunity to learn more and increase their understanding of and participation in culture and politics in Mexico.”

México acá is expected to help readers educate themselves on the political and democratic processes in Mexico, and combat stereotypes and clichés about Mexicans in the United States. Among key pieces will be biographical interviews and profiles of presidential candidates, interactive information and graphics about how Mexicans registered to vote can send their ballots by mail, data on the various election issues, and user participation via video interviews, surveys, and ways to share content on social networks.

“This initiative combines high-quality journalism with the voices and data direct from Mexicans in the U.S.,” said María Antonieta Mejía, Editor of El Mensajero. “It’s a critical perspective on the relationship between Mexicans in U.S. institutions and society and that of their country of origin, Mexico.”

“Our new website is devoted to portray and to analyze how the Mexicans and Mexican-Americans in the U.S. are seeing the Mexican presidential election process, and how the Mexican politicians are seeing the Mexicans communities this side of the border. We want to provide this very important but neglected point of view to better serve our audiences,” said Jesús Del Toro, Editor of Rumbo and La Raza.

According to Census 2010, the United States has more than 11.5 million people born in Mexico and the total U.S. population of Mexican and Mexican-Americans is more than 32 million. While the number of Mexicans registered to vote in presidential elections in Mexico in 2012 is very small, only slightly more than 50,000 people, interest and concern by Mexicans in the United States about events at home is high, with a large number of the 11.5 million people born in Mexico living in the United States having an interest in political, social, economic, cultural and sporting Mexico.