ImpreMedia and R. Paniagua, Inc. sign strategic marketing agreement
NEW YORK, NY – ImpreMedia has signed an agreement with R. Paniagua, Inc. (RPI), a marketing communications company serving the U.S. Latino market, to develop customized, multiplatform sports programs. The integrated programs focus on three sports – boxing, baseball and dominoes, sports that enjoy a particularly rich history with the Hispanic market throughout the U.S.
The agreement combines the strengths of impreMedia’s digital, mobile and print platforms with RPI’s expertise in grassroots promotional events. The sports packages will be sold by both impreMedia and RPI on a regional and national level.
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