iHeartMedia Announces New Hispanic Brand Management Team
iHEARTMEDIA has announced its new Hispanic Brand Management team. The team will be led by RICARDO “GONZO” OTERO, as the new Hispanic Brand Manager and will also include RAY HERNANDEZ and RAYMOND TORRES as Brand Coordinators. OTERO, HERNANDEZ and TORRES will also develop Hispanic-specific contest opportunities as well as be heavily involved in the planning and execution of the second annual “iHEARTRADIO Fiesta Latina” this FALL.
“At iHEARTMEDIA, we recognize the critical importance of Hispanic programming and are creating systems to ensure its growth. Under RICARDO’s leadership the Hispanic Brand Management team will continue to expand and strengthen iHEARTMEDIA’s brands by providing stations with the best programming and content available to the format,” said Pres./National Programming Platforms TOM POLEMAN.
“I couldn’t be more excited and honored with this incredible opportunity. I am looking forward to continuing to learn from the best of the best and keep growing our Hispanic platforms along with such talented and seasoned programming team,” said OTERO. “A special thanks to iHEARTMEDIA’s TOM POLEMAN, MARC CHASE, TONY COLES, JIM LAWSON and JEFF NEGRETE.”
OTERO will continue as the OM for the LA PRECIOSA NETWORK and PD for LA PRECIOSA 92.9/FRESNO. RAY HERNANDEZ will main maintain his role as PD for WMGE/MIAMI, and RAYMOND TORRES retains responsibilities as PD of WRUM/ORLANDO.