If You’re Puerto Rican, You Must Be From Philadelphia (Maybe)

When I speak at industry conferences, I often joke that I hail from a small Caribbean republic…the Bronx. It still rings true for many folks I connect with on the Latino marketing trail. If you are Puerto Rican, chances are you do come from the Bronx or Manhattan and not the island 1,500 miles south. For whatever reason – historical accident, family migration patterns, or perhaps that crazy rooftop number from West Side Story – for many people, being Puerto Rican and from New York at one time were synonymous. Just ask Jennifer Lopez.

That was a while ago, and things have changed. A new report by the Pew Hispanic Center has lots of data that marketers should find interesting. Based on the recent Census results and the 2009 community survey, the Pew Report paints a picture of the U.S. Latinosphere in motion:

Read the entire article at ClickZ.