Humana launches South Florida breast cancer awareness campaign with donation to Liga Contra el Cancer and Miami Heat Foundation ‘Jams for the Cure’ at Nov. 3 game

MIAMI, FL – Humana is launching a South Florida initiative to raise public awareness of breast cancer prevention. To tip off the campaign, Humana will present a donation check to the Miami Heat Foundation (http://www.nba.com/heat/community/community_foundation.html) at the Nov. 3 Miami Heat game as part of Humana’s “Jams for the Cure” program.

For this community sponsorship, Humana will donate $100 for every slam dunk made by the Heat during its 2009-10 season home games in support of breast cancer research, prevention and awareness. Through this initiative, Humana also supports Liga Contra El Cancer (http://www.ligacontraelcancer.org/), Susan G. Komen for the Cure (http://ww5.komen.org/) and the Don Shula Breast Cancer Foundation.

Humana is reaching out to its hospital and specialty health care provider partners in Miami-Dade, Broward and Palm Beach counties to bring increased attention to Humana’s wellness, preventive care and disease management programs, which target early breast cancer detection and improved recovery. In November, Humana plans to launch a breast cancer prevention public service campaign in South Florida through a series of television vignettes.