How To Build A Successful Mobile Campaign
Justin Siegel
Co-founder and CEO at MocoSpac
The Hispanic population represents huge opportunity for brands to connect with one of the fastest-growing segments of the U.S. population.
To some, mobile is unpredictable, new. There’s still an element of hesitation for many brands — a hesitation that we in the mobile marketing space don’t understand. But if anything, mobile is more targeted, personal and ROI-driven than other media where most multicultural dollars are being spent, like TV and radio.
Recognizing that many Hispanics Read More »
