How Market Researchers Can Help Nonprofits

CMO Council Partners With Op4G in Research Program to Benefit Charity

Companies that want to do good while gathering market research are being offered a new way to do that, thanks to the CMO Council and its Pause to Support a Cause. The council this week announced its partnership with online research community Opinions for Good in a program that allows consumers to reward their favorite charities when they take part in market research surveys — while adding new voices to consumer research.

“We often hear a great frustration from our brand marketers that their research comes from the same pool of people,” says Liz Miller, VP-programs and operations at the CMO Council. “One of the big issues is how do we open up new demographics; how do we open up new opportunities to get new voices?”

Read the entire article at AdAge.com.