How Fortune 1000 Brands Engage Spanish-Speaking Facebook Fans
BY ERIC DIAZ
PRINCIPAL, DK WEB CONSULTING
Many large brands such as Nike, McDonald’s and others have well over 1 million fans and struggle deciding how best to communicate with Spanish speaking fans which in many cases are 10% or more of their total fan base. We determined there are 4 main methods to begin engaging a brand’s fans using Spanish language marketing.
They are: 1 – Creating a new Page, 2 – Posting to Everyone, 3 – Using Filters, or 4 – Creating a new Tab. We created a list of pros and cons for each of the 4 methods and we detail these below. Read More »