H+M’s campaign for ‘Straight Outta Compton’ also recognized by SABRE and Silver Anvil Awards among year’s best social media and multicultural PR programs
H+M Communications has been named a finalist for North American Consumer Agency of the Year by The Holmes Report. The selection is the result of an exhaustive research process involving hundreds of submissions, calls, and face-to-face meetings with the best PR firms across the US and Canada.
In addition, the SABRE Awards – which are presented by The Holmes Report and recognize superior achievement in branding, reputation and engagement – have selected H+M’s campaign for Universal Pictures’ Straight Outta Compton among this year’s finalists in the Social Media/Social Networking Campaign category. The Consumer Agency of the Year and SABRE Awards winners will be announced on May 3.
The agency’s Multicultural Public Relations Campaign for Straight Outta Compton is also a finalist for PRSA’s Silver Anvil Awards, the PR industry’s most prestigious honor awarded annually to organizations reaching the very highest levels of professional achievement. The Silver Anvil Awards will be presented June 9.
The creativity and effectiveness of H+M’s breakthrough influencer marketing and word-of-mouth campaign has been credited for driving Latino moviegoers to the theatrical release of Straight Outta Compton, where Hispanics accounted for 21% of the opening weekend audience, an unprecedented turnout for an African-American film.
Earlier this year, the campaign was the winner in the Non-Journalist Influencers + Communities category at the 3rd annual In2 (Innovation & Insight) SABRE Awards North America; it also was recognized among the year’s best Multicultural Marketing Campaigns at the 2016 PR Week Awards.
H+M Communications (www.hm-com.com) is a Hispanic-owned, award-winning full-service, boutique marketing and communications consultancy specializing in the development of integrated marketing solutions for entertainment, media, sports, consumer, and lifestyle brands interested in reaching Hispanic & multicultural audiences. H+M’s expertise spans media and community relations, publicity, events, media planning/buying, grassroots and experiential marketing, content creation and syndication, creative, digital and social media, sponsorship development and activation, and corporate/crisis communications.