HITN expands US reach and announces new programming
HITN continues to secure additional outlets for distribution, with a 10% growth in distribution thanks to its recent addition on three of the top 10 cable companies. HITN is now available in more than 42 million homes in the United States.
“Concurrently, HITN’s presence in US Hispanic Households has increased by 10% since 2011,” stated HITN vice president of Affiliate Distribution, Eric Turpin.
HITN is also discussing opportunities with emerging media companies and OTT distributors, with more deals to be announced later this year.
HITN announced the addition of a new cooking show, Cocinando con Laura Rosa and producing new episodes of its original fitness program, En Forma con Carlos Piña. A new slate of documentary series are in the works, and VP of Content, Florentina Balseca-Almonte, is very excited about HITN’s upcoming co-production with Deustche-Welle –a special edition of the internationally renowned show Claves, focusing on the November US presidential elections.
“This is a tremendous opportunity to bring serious issues into focus – not only for our viewers but for Claves’ Latin American and European audience. We’re very honored to be co-producing the first US-based production of Claves; Deustche-Welle produces each episode of the program in a different country in Latin America, this partnership marks the first time Deustche-Welle has teamed up with a US-Hispanic media,” Balseca-Almonte noted.