Are Hispanics the New American Reality? Claro Que Si! But Will They Get Their Own Museum? Quien Sabe.

Multicultural marketing blogs were buzzing this week about a slickly produced promotional video created by Univision for the New York television “up fronts,” the springtime ritual where networks lift their programming skirts to entice advertisers to buy spots for the upcoming season. “Without me, playgrounds in Texas, New York, Florida, and California would be half empty,” the video proclaims over snazzy graphics and a soundtrack of strings and vaguely Latin guitars. “You see me every day, but do you know who I am?”

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