U.S. Hispanics Lead in Technology Purchases

Terra’s Fernando Rodriguez Analyzes Study Showing Latinos Plan to Buy Products Sooner Than Non-Hispanics and Are More Open to Marketers’ Messages

Results from our new Terra ComScore Ad Value Research Study show that the latest in personal electronics would fill the bill nicely. Hispanics own or plan to own new technology, as shown by their intent to purchase e-book readers, tablet PCs, and 3D TVs, at a higher rate than non-Hispanics.

Read the entire article at AdAge.com.