U.S. Hispanics Connected & Online: Getting Around the Digital Divide
In honor of Hispanic Heritage Month, it’s appropriate to discuss the latest trends online among the Hispanic community. From closing the digital divide among Hispanics 50+ to the newer and younger general market with a Latino flair (now being classified as: Gen N), US Hispanics are leading the future of technology and marketing.
Recently, the 2010 Census data revealed that one in six Americans is Hispanic. With 50.5 million people nationwide, Hispanics are the fastest-growing minority group in America. It’s no surprise that companies are changing their marketing strategies in order to reach Latinos. But, what is surprising is how we go about reaching and engaging this powerful community.
Several studies have confirmed the importance of online marketing among Hispanic consumers. Google recently released a report titled “Four Truths about US Hispanic Consumers” that is an eye opener for anyone interested in reaching the nation’s largest minority group.
If Google isn’t convincing enough, here are five more reasons why reaching Hispanics via digital media is a must…
Read the rest of the article at Ogilvy PR.