NBC Universal Launches Company-wide ‘Hispanics at NBCU’ Effort

Research: Hispanics Think 43% of U.S. Population Is Latino

NBC Universal is launching “Hispanics at NBCU” today in a company-wide initiative to boost ad dollars targeting Hispanics. The move follows similar themed cross-platform efforts including “Women at NBCU,” “Green Is Universal” and “Healthy at NBCU.”

“Integrated buys are a premium sales program for marketers looking to buy specific audience segments as broadly as possible,” said Lauren Zalaznick, chairman of NBC Universal Entertainment & Digital Networks and Integrated Media. “If you don’t want a commodity play with a lot of wasted dollars, NBCU offers one place to come, and reaches about 91% of Hispanics over age 18.”

Read the entire article at AdAge.