NBA Hispanic Marketing: A look inside the éne-bé-a (Part 1 of 2)

BY ERIC DIAZ
PRINCIPAL, DK WEB CONSULTING

The NBA proves that hard work on and off the court pays off. After significant research into what resonates with Hispanics, the NBA has found a winning combination. Evidence of their success includes growth of the NBA’s U. S. Hispanic fan base by 9% during the 2008-09 season. To put that in perspective, the U.S. Hispanic population grew by only 4% during that same period indicating that the NBA is growing 125% faster than the Hispanic population. Add to that, promising figures such as the 57% rise in viewership of the NBA on ESPN Deportes and the growing éne•bé•a Facebook page that now has over 240,000 fans. Read More »