Yahoo! Hires Gina Mistro as Sales Director for the U.S. Hispanic market

Based out of Yahoo!’s New York, NY offices, Gina is responsible for the generation and growth of online advertising and revenue for
Yahoo!’s U.S. Hispanic market, with a specific focus on the consumer packaged goods (CPG), beauty and wireless categories. With more than 16 years of Hispanic media experience across television, print and digital media, with 11 years in a sales role, Mistro joins Yahoo! from Vme Media Inc. but has also worked at companies such as Latina Media Ventures and Univision Communications.

As the premier digital media company, Yahoo! is investing to grow and further engage a bicultural U.S. Hispanic audience. Every month, more than 71% of the U.S. Latino population turns to Yahoo! for premium content experiences, providing advertisers with unparalleled opportunity to create unique and compelling campaigns that engage a targeted, multi-cultural audience with scale.