Balsera Communications has been named the agency of record by Vme Television, the first national Spanish-language public television network in the United States. Balsera will be leading public relations and public affairs strategies for Vme in the United States.
Balsera is known for its award winning campaigns for engaging the U.S. Hispanic market and has worked with a vast range of clients including NCLR, the UnitedHealth Foundation, the National Museum American Latino Commission (NMALC) and the Hispanic messaging for the Obama 2008 campaign. Additionally, the agency’s Managing Partner (Freddy Balsera) and President (David Duckenfield), served as surrogates for Spanish language media during the Obama 2012 campaign.
“Over the past ten years the U.S. Hispanic demographic has not only grown in numbers, but it has also become more sophisticated,” said President and Partner, David Duckenfield, Balsera Communications. “We believe Vme is uniquely positioned to provide this new, up and coming Hispanic market the unique and educational programming that it is craving while also catering to the bilingual lifestyle that they are now embracing.”
“We have never been more aggressive in our endeavors to enhance the value of Hispanics in professions and academia through our programming” said Eligio Cedeño, one of the new owners of Vme Media, Inc. “Our alliance with Balsera Communications is yet another example of how are working to strategically amplify our audience while maintaining the direction of the network.”
Currently, Vme is the fourth largest Spanish-language network in the U.S. and reaches over 75 percent of all U.S. Hispanic homes. It is the only Spanish language network that focuses on providing this growing demographic with thoughtful and educational, yet entertaining programming that enriches families and helps to improve their lives.