Hispanic advertising and PR firm República announced that Rosanna Fiske will serve as the agency’s executive vice president and chief strategy officer. The newly created position will focus on enhancing client strategy alignment among the agency’s disciplines by integrating advertising, digital and communications initiatives as well as by leveraging cross-market approaches. She will oversee research and planning; account management; communications, content creation and engagement; and digital and media.
With nearly 25 years experience in marketing and communications, Fiske most recently served as the director of the master’s program in Global Strategic Communications at Florida International University (FIU) in addition to being professor in the Advertising and Public Relations department.
“Through sustained growth in the past five years, República continues to expand in scope and reach, and we are delighted to welcome Rosanna to our firm as part of that expansion,” said Jorge A. Plasencia, chairman and CEO. “With a wealth of experience in multinational agency, corporate environments and academia, Rosanna brings a depth of expertise and understanding in integrated advertising and communications that is unrivaled.”
Fiske, who began her career as a journalist in New York, has held senior communications counsel, marketing, and management positions in both agency and corporate settings. Before joining academia, Fiske was partner and senior counsel at Communiqué Group/Rise Strategies, an integrated marketing communications firm serving international corporate brands, overseeing work completed in the U.S., Asia, Europe and Latin America. Previously, Fiske was vice president at Ketchum, where she was responsible for the global account management of consumer-marketing clients.
“Adding Rosanna to our leadership team strengthens our agency in many ways,” said Luis Casamayor, president and chief creative officer. “Communications is in her DNA, and combined with her knowledge of technology, nurturing spirit, and relentless energy, she is a natural fit for the vision that Jorge and I have for República’s future.”
Throughout her career, Fiske has led multi-disciplinary account teams for number of industry leaders including Charles Schwab & Co., American Airlines, MCI, Anheuser-Busch Companies, Telefónica, and Wells Fargo.
She has received a number of honors and awards including being named one of the “Top 100 Influentials in the Nation” by Hispanic Business Magazine. An accredited professional in public relations, she also recently served as the first Latina to lead the Public Relations Society of America (PRSA) as chairwoman and CEO.
“After many years of wearing different hats in leadership in the marketing, advertising and communications profession, I found a great cultural fit in República,” said Fiske. “Not afraid to take risks with innovative and cross-cultural know-how for a total market approach, República is one of the leading, digitally focused agencies, prepared and positioned for where our industry is headed.”