UHealth, the University of Miami Health System, has selected MGSCOMM to develop and implement multimedia and multilingual campaigns to build brand awareness of South Florida’s only academic-based health system, and its growing line of comprehensive services. As UHealth’s agency of record, MGSCOMM will promote UHealth’s vital role in developing medical breakthroughs and translating them into leading-edge patient care to local, national and international audiences.
“UHealth has grown significantly over the past four years and our marketing needs have evolved,” said Jack Lord, M.D., Chief Operating Officer and Vice President for Medical Administration of UHealth and the UM Miller School of Medicine. “With our new agency partner, MGSCOMM, our goal is to ensure that the South Florida community learns about UHealth and understands how to access all of our physicians and programs. In addition, MGSCOMM’s multicultural capabilities and national and international footprint will help take our message to diverse audiences who will benefit from our front-line approach to health care, which combines patient care, research and education.”
MGSCOMM will develop campaigns for UHealth’s three hospitals — the flagship University of Miami Hospital, Sylvester Comprehensive Cancer Center, and Bascom Palmer Eye Institute — and more than 30 outpatient facilities in Miami-Dade, Broward, Palm Beach, and Collier counties, which are staffed by more than 1,500 physicians.
The UHealth network includes three major affiliated institutions: the University of Miami at Jackson Memorial Hospital, Holtz Children’s Hospital and the Miami VA Medical Center.
“We are honored to have been selected by such a prestigious and influential organization as UHealth, South Florida’s only university health system, delivering the region’s most advanced medical care,” said Manuel E. Machado, CEO/Co-Chairman of MGSCOMM. “With more than 100 medical specialties and subspecialties, UHealth excels at providing life-saving care in our region and beyond.”
MGSCOMM is an integrated marketing communications agency providing clients a complementary suite of communications services, including advertising, broadcast production, public relations, sales promotions, interactive and digital services, and field engagement through six wholly-owned business units. The agency specializes in consumer marketing, packaged goods, retail, healthcare, financial, pharmaceuticals, tourism and luxury products; and is ranked among the top independent Hispanic-owned communications firms. Expertise in the areas of brand positioning, issues management and global marketing equips MGSCOMM to build brands and shape reputations for client partners. MGSCOMM is headquartered in Miami, Florida, with full-service offices in New York City and Mexico City. For more information, visit mgscomm.com.