PRSA and Hispanic Public Relations Association Broaden Partnership

PRSANEW YORK, NY — The Public Relations Society of America (PRSA) is expanding its affiliation with the Hispanic Public Relations Association (HPRA), having agreed on a framework for greater cooperation and reciprocity on a broad range of member and industry initiatives.

PRSA and HPRA will cross-honor member rates for national events and reciprocate on guest articles, blog posts, speaking opportunities, web links and memberships for each organization’s Executive Committee. HPRA’s Executive Committee also will continue to have the opportunity to take part in PRSA’s annual Leadership Rally.

PRSA partnered with HPRA and the Hispanic PR Blog last year to sponsor the 2010 Hispanic PR & Social Marketing Conference.  PRSA will sponsor the event again in 2011.

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